Elm Lifestyle designs bloom each season with vibrant, playful pieces — every dress, classic tee, and denim piece is crafted to celebrate all types of personalities. The breezy shapes and bold colours make Elm wearers feel confident from size 8 to 22.

Gathering inspiration from the effortless charm of her seaside hometown of Ocean Grove, founder Angie launched Elm Lifestyle in 2012. She began by designing feel-good knits that she wanted to wear, then expanded into slip-on dresses, accessories, jackets and more.

ELM Lifestyle is a proven boutique performer, combining strong margins, broad customer appeal and repeat purchasing. More than fashion, it is a reliable lifestyle brand that drives traffic, encourages repeat business and gives boutiques a commercially strong addition to their range.